SiriusXM has announced a new, exclusive podcast agreement with Dirty Mo Media, the multimedia content platform of NASCAR Hall-of-Famer Dale Earnhardt Jr. The deal brings both exclusive advertising and distribution rights to Dirty Mo’s impressive slate of programming to the SiriusXM Podcast Network, as well as unique opportunities for exclusive-to-SiriusXM crossover events between Dirty Mo and SiriusXM NASCAR Radio. Earnhardt Jr.’s own podcast, “Dale Jr. Download,” will begin airing twice a week on the SiriusXM NASCAR Radio channel starting in early June. Additionally, the two companies will collaborate on several special event broadcasts throughout the year, including at the Daytona 500.
“This is a great day for our company,” said Earnhardt Jr. “This agreement allows us to continue producing the shows we want to produce and telling the stories we want to tell to an audience that values our brand of originality, passion and candor.
“This also brings my relationship with SiriusXM full circle. I first started hosting my own show nearly two decades ago on XM Satellite Radio. We did it for a couple years. Since then, nothing has changed other than I’m now a married father of two, I don’t race as much, XM is called SiriusXM, and I am bringing an entire media company back with me.”
Founded in 2013 by Earnhardt and executive producer Mike Davis, Dirty Mo Media emerged as perhaps the most influential platform in motorsports thanks in large part to Earnhardt’s rise to podcast prominence. In addition to building the podcast network, the company created and produced the TV/streaming series “Lost Speedways” in which Earnhardt visited and explored abandoned race tracks across America. Dirty Mo Media is now involved in the newly announced documentary series on Dale Earnhardt Sr. by Prime Video and Imagine Documentaries.
“One of our main areas of emphasis over the past year has been increasing our collaborations and expanding relationships,” said Davis. “A lot of that is simply knowing who we are, what we are trying to be and where we can be most effective. For Dirty Mo Media, we are a relatable, personality-driven brand of content creators and documentarians. Combine that with the reach, resources and credibility of SiriusXM, this relationship will produce fruit and serve our fans well.”
SiriusXM Media, the company’s advertising division, gains exclusive global ad sales rights to Dirty Mo Media’s slate of sports podcasts, including “Dale Jr. Download," "Actions Detrimental with Denny Hamlin,” “Door Bumper Clear,” and more. These podcasts join the SiriusXM Podcast Network’s growing stable of sports programming, which, alongside SiriusXM’s incredible sports radio lineup, allows marketers to reach more passionate sports fans at scale. The SiriusXM Podcast Network reaches 1 in 2 podcast listeners in the US each month.
“We are very excited to team up with Dale Jr. and the team at Dirty Mo to bring several of the leading NASCAR podcasts into the SiriusXM Podcast Network,” said Sarah Van Mosel, SiriusXM’s SVP of Podcast Strategy. “This not only bolsters the strength of our podcast offerings, but the addition of the ‘Dale Jr. Download’ to the SiriusXM NASCAR Radio channel enhances the programming available to our SiriusXM subscribers. This is another great example of the unique ways SiriusXM and talented creators like Dale and his team can work together.”
Dirty Mo Media joins the unparalleled lineup of podcasts and media companies represented exclusively by SiriusXM Media, including: “Conan O’Brien Needs a Friend” and the complete Team Coco roster; SmartLess Media and its hit show “SmartLess” from Will Arnett, Jason Bateman, and Sean Hayes; Ashley Flowers’ audiochuck and its chart-topping “Crime Junkie;” Crooked Media and its flagship “Pod Save America;” and many more; in addition to SiriusXM’s own award-winning shows such as “The Mel Robbins Podcast” and “How Did This Get Made?”
Podcasts play a central role in the new SiriusXM app, which features transcription, playback speed adjustment, key moment markers, auto downloads, and an expanded library, with more to come in future releases. With discovery at the heart of the listening experience, SiriusXM offers a new platform for Dirty Mo’s hosts to engage and connect with fans and listeners.
About Dirty Mo Media
Dirty Mo Media is the original entertainment and creative production company of Dale Earnhardt Jr. The company was founded in 2013 as a way for the 16-time NASCAR Most Popular Driver to have direct-to-consumer communication with fans. Since then, the platform has grown in reach and significance by expanding its programming lineup with dynamic, credible personalities, all while staying true to Earnhardt’s brand of honesty and transparency.
NASCAR took home honors for ‘Event of the Year’ for the first-ever Chicago Street Race during the 2024 Sports Business Awards, a ceremony hosted by Sports Business Journal in New York City last evening to celebrate the best in sports business over the past year.
The award, which highlights the most outstanding events in sports, was recognition for one of the most ambitious events in NASCAR history. The Chicago Street Race, a first-of-its-kind two-day sports and entertainment event, saw stock cars take to city streets for the first time in the sport’s 75-year history, resulting in extraordinary levels of fan engagement, including more than 80% of ticket buyers attending a NASCAR event for the first time; the most-watched Cup Series race on NBC in six years; and an economic impact of more than $108.9 million for the local Chicago community.
“We’re incredibly proud of the first-ever Chicago Street Race, and we’re honored to have Sports Business Journal recognize it as the ‘Event of The Year’,” said Steve Phelps, President, NASCAR. “Following the leadership of Ben Kennedy, Julie Giese and many others, the entire NASCAR industry and the city of Chicago banded together to pull off something truly extraordinary that has opened up an entirely new world of possibility for this sport moving forward. We can’t wait to get back to Chicago for the second running this July.”
In approximately 12 months lead-time, NASCAR established an event that was not just a race in Chicago but was an event about and for Chicago – an opportunity to showcase the best of one of the world’s most recognizable cities on a global scale. From local artists designing the race-winning trophies to becoming ingrained in the community through local partnerships with organizations like Chicago Public Schools, Special Olympics of Illinois, the Art Institute of Chicago, After School Matters and All Kids Bike, NASCAR quickly became a pillar of the community and invested nearly $2 million in local initiatives throughout Chicago.
What’s more, NASCAR immediately established a new, permanent Chicago office in Nov. of 2022 immediately following the announcement that NASCAR would be coming to the city. Led by longtime executive and track president Julie Giese, the office currently has nearly 20 full-time employees, all of whom live and work year-round in the community.
The NASCAR Cup Series and NASCAR Xfinity Series will once again take to the streets of Chicago, along with musical performances by Keith Urban, The Chainsmokers, The Black Keys, Lauren Alaina, and a special House Music 40th Anniversary Showcase, for year two of the event on July 6-7, 2024.
Joining the Chicago Street Race as finalists for the ‘Event of the Year’ award were the F1 Las Vegas Grand Prix, NHL Stadium Series, Super Bowl LVIII, U.S. Open Tennis Championships, and the World Baseball Classic.
As part of the ceremony, NASCAR was also recognized as a finalist for ‘League of the Year’, and NASCAR’s new media rights deal was a finalist for ‘Deal of the Year’
NASCAR has announced that Ricky Rudd, Carl Edwards and Ralph Moody have been selected as members of the NASCAR Hall of Fame Class of 2025. In addition, Dr. Dean Sicking was named the recipient of the Landmark Award for Outstanding Contributions to NASCAR.
The members of the NASCAR Hall of Fame Voting Panel met today in an in-person closed session at the Charlotte Convention Center to debate and vote upon the 15 nominees for the induction class of 2025 and the five nominees for the Landmark Award.
Ten nominees appeared on the Modern Era ballot, which was selected by the traditional Nominating Committee. The same committee selected the five Landmark Award nominees. The Pioneer ballot, which included five nominees whose careers began in 1965 or earlier, was selected by the Honors Committee. Beginning with the Class of 2021, each Hall of Fame class features two inductees from the Modern Era ballot and one from the Pioneer ballot.
The Class of 2025 was determined by votes cast by the Voting Panel, including representatives from NASCAR, the NASCAR Hall of Fame, track owners from major facilities and historic short tracks, media members, manufacturer representatives, competitors (drivers, owners, crew chiefs), recognized industry leaders, a nationwide fan vote conducted through NASCAR.comand the last two NASCAR Cup Series champions (Chase Elliott and Kyle Larson). In all, 62 votes were cast, with two additional Voting Panel members recused from voting as potential nominees for induction (Jeff Burton and Ricky Rudd). The accounting firm of EY presided over the tabulation of the votes.
Rudd received 87% of the Modern Era ballot votes, Edwards received 52%. Harry Gant finished third, followed by Jeff Burton and Harry Hyde. Ralph Moody received 60% of the Pioneer ballot votes. Ray Hendrick finished second.
Results for the NASCAR.com Fan Vote were: Ray Hendrick (Pioneer); Carl Edwards and Harry Gant (Modern Era).
The two inductees came from a group of 10 nominees that included: Greg Biffle, Neil Bonnett, Tim Brewer, Jeff Burton, Randy Dorton, Carl Edwards, Harry Gant, Harry Hyde, Ricky Rudd and Jack Sprague.
Nominees for the Pioneer Ballot included: Ray Hendrick, Banjo Matthews, Ralph Moody, Larry Phillips, Bob Welborn.
Nominees for the Landmark Award included Alvin Hawkins, Lesa France Kennedy, Dr. Joseph Mattioli, Les Richter, Dr. Dean Sicking.
The Class of 2025 Induction Ceremony is set for Friday, Feb. 7, 2025 at the NASCAR Hall of Fame and Charlotte Convention Center in Charlotte, North Carolina. Tickets for the Induction Ceremony will be available later this month on NASCARHall.com.
Future of Stewart-Haas Racing in doubt; sale could affect charter prices
[Noah] Gragson was the only SHR driver to make the all-star main event, something for the organization to at least feel good about. With Stewart-Haas Racing’s plans for 2025 in limbo and drivers and crew members indicating the real possibility of the team selling all four of its Cup charters, even the drivers admit to having no idea what’s happening.
Stewart-Haas Racing Chief Operating Officer Joe Custer politely declined comment Sunday afternoon on the SHR team plans for 2025. Custer, father of SHR’s Xfinity Series driver Cole Custer and who has worked with team co-owner Gene Haas for decades, is the team executive who has primarily been at the track this year.
This situation is not a surprise. SHR has been a team in transition all year. It lost major sponsors Smithfield (which left the sport) and Busch Light (which went to Trackhouse Racing and Ross Chastain after the retirement of Kevin Harvick). Its deal with Ford Motor Company for support also ends after this season and there has been no announcement of any renewal — typically those announcements are made by this time.
According to team employees, SHR executives have indicated they hope to let them know in the next couple of weeks of their plans. It is possible that the team keeps its two-car Xfinity program (where Custer and Riley Herbst currently drive) as well as its business of supplying Xfinity cars to other teams (such as Sieg Racing).
NASCAR charter prices have been on an upward trend the last several years, but that march could be halted – at least temporarily – if Stewart-Haas Racing unloads several of them over the coming months as expected, according to industry executives familiar with the matter. The assets, which are NASCAR’s version of franchising for teams, have risen from being worth just a couple million dollars in the opening years of the system to the most recent sale — a purchase last year by Spire Motorsports from Live Fast Motorsports — being for a number that approached $40M last year.
With the possibility SHR could sell as many as all four of its charters, supply has shot up in the charter market at the same time that teams have yet to strike a new revenue sharing agreement with NASCAR
Those factors are depressing prices at least temporarily, sources said. SHR could sell each charter for between $20-30M apiece, industry sources familiar with charter market dynamics said in recent weeks. Still, the same people said that fresh record highs for charters can still be established in the coming years as an improved revenue sharing agreement between the team and NASCAR Holdings gets locked in during the coming months and as the remaining charters that are available for purchase become more scarce.
Amazon Prime Video to feature documentary on Dale Earnhardt, Sr. next year
Prime Video greenlit several sports documentaries as part of the inaugural Amazon upfront presentation today, including a four-part documentary series on NASCAR legend Dale Earnhardt Sr. The history of the Earnhardt family is the history of NASCAR—you can’t tell the story of one without the other—and at the center of the Earnhardt family was Dale Earnhardt Sr., the most influential figure the sport has ever known. A charismatic, working-class hero to millions of fans, Earnhardt spent the better part of two decades as the most visible figure in stock car racing, breaking through the confines of the sport’s regional fan base to mainstream notoriety, racking up millions in endorsement deals from Coca-Cola to Wheaties, and appearing on daytime TV and late-night talk shows. From one generation to the next, racing would bring the Earnhardt family together, but it wasn’t always an easy road. Now, with unparalleled access and never before seen archival material, the Untitled Earnhardt Documentary promises a profound, revealing, and definitive account of a historic American family.
Presented by Prime Video, the Untitled Earnhardt Documentary is produced by Imagine Documentaries, NASCAR Studios, and Everyone Else, in association with Dirty Mo Media. The series is executive produced by Brian Grazer, Ron Howard, Sara Bernstein, and Justin Wilkes of Imagine Entertainment; Matt Summers and Tim Clark of NASCAR Studios; and TJ Martin, Dan Lindsay, and Tony Mayhoff.
National Association for Stock Car Auto Racing, LLC (“NASCAR”) has announced it will hold a first-of-its-kind in-season tournament for the NASCAR Cup Series™ in 2025. The seeding for the bracket-style head-to-head event across TNT Sports’ full five-race schedule will be set by results from the final three races that will air on Prime Video.
“With the launch of our new media rights partnerships in 2025, we were excited to partner with Prime Video and TNT Sports to collaborate on fan engagement concepts that drive storylines in our sport and innovation from a production perspective,” said Brian Herbst, NASCAR SVP, Media and Productions. “The idea of an in-season tournament has been discussed within the NASCAR industry and as we started to focus on adding promotional elements that drive interest throughout the season, we were excited by the opportunity to leverage the marketing weight of Amazon and TNT Sports to bring this concept to life.
“Having head-to-head driver matchups for each one of TNT’s NASCAR Cup Series races will add a compelling fan engagement element across media platforms like TNT, Bleacher Report, House of Highlights, and NASCAR digital platforms.”
All drivers are eligible for the seeding races which will take place during the final three races of Prime Video’s coverage of the NASCAR Cup Series. The top 32 drivers based on the seeding events, will become eligible for the in-season tournament competition. Bracket seeding will be established by best finish in each race over the three races with the tiebreakers determined by the next-best finish, followed by season points position.
The tournament kicks off with the first event in the TNT Sports portion of the NASCAR Cup Series season. Drivers will compete head-to-head with the higher finishing driver of each race advancing over five rounds. The winner of the tournament will receive a $1 million prize.
“It’s never been a better time to be a fan of motorsports, and this new first-ever in-season tournament will bring a new competitive dynamic to NASCAR’s summer race weekends,” said Craig Barry, Executive Vice President and Chief Content Officer, TNT Sports. “TNT Sports has always been at the forefront of creativity and innovation, and NASCAR is a perfect partner to bring this vision to life across our networks and platforms.”
“We’re excited to be part of NASCAR’s first in-season tournament next season,” said Charlie Neiman, Head of Sports Partnerships, Prime Video. “This tournament will showcase the league’s ability to drive innovation and engage fans with increased competition during a key part of the NASCAR schedule.”
In November 2023, NASCAR reached new seven-year media rights agreements for the NASCAR Cup Series with four best-in-class distribution partners – FOX Sports, NBC Sports, Amazon’s Prime Video and TNT Sports, a division of Warner Bros. Discovery – to deliver live coverage of all 38 NASCAR Cup Series races, beginning in 2025 and extending through the 2031 season.
Prime Video and TNT Sports will evenly split a series of 10 midseason races. Both also own the exclusive rights to select practice and qualifying sessions for the NASCAR Cup Series schedule through 2031.
NASCAR’s first fully direct-to-consumer partner, Prime Video will stream practice and qualifying live for the first half of the season through their last race of the midseason series with the exceptions of the Busch Light Clash, DAYTONA 500® and NASCAR All-Star Race™, which remain on FOX Sports.
TNT Sports will initiate its coverage with the next five midseason races, all part of the NASCAR Cup Series in-season tournament, simultaneously broadcast live on TNT and streaming on the B/R Sports Add-On on Max. Practice and qualifying for the remainder of the season will stream on Max and air on truTV.
The Chicago White Sox and Front Row Motorsports (FRM) announce a partnership designating the White Sox as the primary sponsor of Michael McDowell’s No. 34 Ford Mustang Dark Horse for the NASCAR Chicago Street Race’s Grant Park 165 NASCAR Cup Series race in Grant Park, July 6-7.
The partnership will showcase White Sox branding on both the car’s custom design and McDowell’s No. 34 fire suit. As part of the agreement, McDowell’s White Sox-themed Mustang and FRM show car will be on display at Guaranteed Rate Field for NASCAR Day, presented by SKIL, on Sunday, June 30 vs. Colorado.
Fans excited to enjoy White Sox NASCAR Day’s fully-charged, race-day atmosphere also are invited for a specialty group sales offer, which includes a limited-edition No. 34 White Sox Michael McDowell t-shirt, exclusively available at the ballpark on June 30. The ticket offer for racing fans and baseball enthusiasts alike is live now at whitesox.com/nascar.
“This partnership with Front Row Motorsports presents another incredible opportunity to amplify the White Sox brand in the heart of Chicago’s racing scene,” said Mike Downey, White Sox Director of Marketing and Promotions. “We were impressed by the exciting atmosphere and overwhelmingly positive fan reaction to last year’s Street Race. Teaming up with FRM, Michael McDowell and the team at SKIL, we’re ready to make this year’s ballpark celebration and race weekend even more unforgettable for fans.”
SKIL, an innovative electric power tool brand founded in Chicago in 1924, will be featured as an associate sponsor aboard McDowell’s No. 34 entry. Celebrating 100 years of innovation including the original worm drive Saw that Built America and current lineup of cordless power tools and outdoor power equipment, SKIL’s presenting sponsorship of White Sox NASCAR Day further highlights the brand’s deep community roots while revving up excitement for the two-day racing event.
“This is an exciting opportunity to have the Chicago White Sox on the No. 34 car and with the team for the NASCAR Chicago Street Race,” said McDowell. “Having family from the Chicago area, baseball always has been a part of my life. This partnership is great for fans of Front Row Motorsports and the White Sox and is a way to celebrate Chicago sports culture together.”
The 39-year-old McDowell joined Front Row Motorsports in 2018. Through seven seasons and more than 200 career Cup starts with the organization, including winning the 2021 DAYTONA 500, the 2023 Verizon 200 at the Indianapolis Motor Speedway, and two appearances in the Cup Series Playoffs, he has been a force in the racing world. This season, McDowell won the pole at Atlanta and Talladega and started on the front row for the Daytona 500. He has had back-to-back, Top-10 finishes in his past two races.
Returning for its second consecutive year, NASCAR Chicago Street Race Weekend attendees will be treated to two days of action-packed racing, top-tier musical performances, family-friendly activities, and more throughout Chicago’s iconic Grant Park. The Cup Series will be joined by the NASCAR Xfinity Series as part of the sports and entertainment festival. The Cup Series race, the Grant Park 165, will be held on Sunday, July 7 at 3:30 p.m., with the Xfinity Series race, The Loop 110, scheduled for Saturday, July 6 at 1:30 p.m.
Marine Toys for Tots®, America’s premier children’s Christmastime charity, is partnering with Richard Childress Racing to highlight the charity’s year-round programs to help underprivileged children, both during the Christmas season and beyond. The dynamic, multi-year partnership includes primary race sponsorship of the No. 3 Toys for Tots Chevrolet for select races, kicking off with the NASCAR Cup Series race at Darlington Raceway this September. The race is scheduled to air live on USA Network beginning at 6 p.m. ET on Sunday, September 1.
“We are thrilled to announce our partnership with Richard Childress Racing and Austin Dillon’s No. 3 Car,” said LtGen Jim Laster, USMC (Retired), President & CEO of the Marine Toys for Tots Foundation. “This collaboration is a powerful way to drive the message of giving and community support across the finish line, reaching millions of NASCAR fans who can help significantly impact disadvantaged children’s lives during the holiday season and beyond.”
Established in 1947, Toys for Tots is the U.S. Marine Corps’ premier community action program and America’s most popular children’s Christmastime charity. Toys for Tots is the combined efforts of the U.S. Marine Corps Reserve and the Marine Toys for Tots Foundation. Toys for Tots’ mission is to provide hope and emotional support to economically disadvantaged children through toys, books, and other gifts at Christmastime and throughout the year. Because needs aren’t seasonal, Toys for Tots has evolved into a year-round force for good – ensuring that no child is forgotten any day of the year.
Dillon, a two-time NASCAR Champion and the 2018 Daytona 500 Champion, joins a long list of celebrity ambassadors who have contributed their time and efforts to assist Toys for Tots. Dillon and RCR will help highlight Toys for Tots’ charitable campaigns throughout the year.
“Toys for Tots is an incredible organization, and we could not be more excited to build a relationship with them and the U.S Marine Corps Reserve,” said Torrey Galida, president of Richard Childress Racing. “We are honored to be able to debut the No.3 Toys for Tots Chevrolet and are eager to work closely with Toys for Tots to highlight their Christmastime charitable efforts and year-round commitment to ensuring that no child is forgotten.”
For more information on Toys for Tots and to find a chapter in your community, visit https://www.toysfortots.org/.
NHRA officials have announced an exclusive partnership with ALT Sports Data, a leading provider of cutting-edge sports data and analytics solutions. As part of the agreement, ALT Sports Data will become the sole distributor of sports betting data for NHRA Mission Foods Drag Racing Series events, strengthening its leading position as a major operator in the sports data and betting market.
Based in San Diego, ALT Sports Data is renowned for its expertise in providing exclusive and official trading data and consumer data. Leveraging its proprietary trading platform, this collaboration with NHRA will help pave the way for legal and official sports betting on NHRA Mission Foods Drag Racing Series events, offering fans a dynamic and innovative way to engage with the incredible action of NHRA drag racing.
As part of the partnership, ALT Sports Data will help bring NHRA fans a robust betting experience that offers real-time statistics, odds and insights. The partnership gives NHRA fans a greater opportunity to engage with race teams more than ever before, as well as the chance to receive more detailed information about what’s happening on the track through the sharing of information with ALT Sports Data.
“We’re thrilled to partner with ALT Sports Data, which is a proven and highly-respected name in the sports data world, and this represents the start of an exciting and bold new step for NHRA,” NHRA Vice President and Chief Development Officer Brad Gerber said. “Partnering with ALT Sports Data puts NHRA on the best path forward to work with legal and official sports betting entities. It’s going to be a terrific way for our fans to engage and interact with NHRA drag racing on a whole new level.”
Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, expressed his personal enthusiasm about the partnership, stating, "At ALT Sports Data, we are committed to enhancing the fan experience and driving engagement in the sports we admire. Our collaboration with NHRA will provide a gateway for a broader audience to immerse themselves in the excitement of the world’s premier drag racing series, through legal sports betting."
NHRA, together with ALT Sports Data, is also deeply committed to maintaining the integrity of the sport. This partnership will uphold the highest standards of data accuracy and security, and through a partnership with IC360, NHRA will aim to capitalize on the growing popularity of the NHRA Mission Foods Drag Racing Series while also ensuring a safe, secure, and entertaining betting experience for its fans around the world.
Joe Gibbs Racing (JGR) announced recently that three-time NASCAR Whelen Modified Tour Champion (NWMT) Justin Bonsignore will drive the team’s No. 19 Toyota GR Supra in the NASCAR Xfinity Series (NXS) race at New Hampshire Motor Speedway (NHMS) on Saturday, June 22.
The June 22 race at NHMS will mark Bonsignore’s first career NXS start, but he is no stranger to the Magic Mile. The 36-year-old driver has made 25 NWMT starts there over the past 14 years. In those 25 races, he has two wins in points-paying events and one in a non-points race, along with 10 top-five finishes. His most recent New Hampshire win came last September.
“We’re thrilled to have Justin in our car at New Hampshire,” said Steve DeSouza, EVP NASCAR Xfinity Series/Development at JGR. “He’s a driver with a rich short-track racing resume and represents the heart of modified racing in the northeast. To put him in one of our cars at a track that he's built a legacy at is going to be a lot of fun for us, and even more so for the fans."
Bonsignore is a familiar face in the modified world with three tour championships and 41 NWMT wins since 2007. The Holtsville, New York native picked up his first NWMT championship in 2018 and followed it up with back-to-back championships in 2020 and 2021. Those 41 wins put him fourth on the all-time NWMT win list – just one win behind third. Bonsignore has 31 career tour pole awards, which also ranks fourth on the all-time list. The NWMT is four races into their 2024 campaign and Bonsignore has one victory, which came at Richmond Raceway in March. He is currently second in the tour standings, six points back from the lead.
“Having the opportunity to drive for Joe Gibbs Racing at New Hampshire is truly the chance of a lifetime,” Bonsignore said. “I love driving modifieds and that will always be my home, where we hope to win many more races and championships. But, having the opportunity to compete in the NASCAR Xfinity Series with such an established, winning organization like Joe Gibbs Racing is such an exciting chance on this national stage.”
Bonsignore will be running double duty at New Hampshire as he makes his NXS debut and then jumps into his modified to run the seventh race of the NWMT season. The NXS race at NHMS is scheduled for Saturday, June 22, at 3:30 PM ET. Coverage of the race will be on USA Network, PRN Radio, and SiriusXM NASCAR Radio.
NHRA has announced an exciting and landmark step forward for the company with the launch of PlayNHRA, an innovative new initiative that will provide fans opportunities to engage in fantasy games, gaming, and betting for NHRA Mission Foods Drag Racing Series events.
As part of PlayNHRA, NHRA’s partnerships with leading sports books and fantasy sports providers will enable fans to sign up for free and legally wager on national events and other outcomes in the NHRA Mission Foods Drag Racing Series.
Odds will be released and wagers will be accepted beginning with the Super Grip NHRA Thunder Valley Nationals, which takes place June 7-9 at Bristol Dragway.
“PlayNHRA marks a huge and significant step forward for the NHRA and its fans,” NHRA Vice President and Chief Development Officer Brad Gerber said. “This initiative will provide a destination for fans to enjoy the safest and most regulated place to bet on NHRA drag racing, participate in fantasy games, and engage with our sport in so many new ways.”
As part of the PlayNHRA initiative, NHRA has partnered with an industry-leading firm, IC360, to educate employees, race teams and other stakeholders about sports betting and to maintain the integrity of the sport through data intelligence, fraud prevention and monitoring of wagering patterns.
“NHRA is committed to maintaining the integrity of our sport. By partnering with IC360, as well as licensed and regulated sportsbooks and fantasy operators, NHRA will help ensure everyone who engages with PlayNHRA will enjoy a safe and well-regulated betting and gaming environment,” NHRA Vice President and General Counsel Alen Cisija said. “This was a vital step in the creation and rollout of PlayNHRA.”
For more information on NHRA, including the 2024 schedule, please visit www.NHRA.com.
Midweek racing is set to return to Stafford Speedway on Wednesday, July 17th with the GAF Roofing Modified Masters presented by Riverhead Building Supply. The new event will feature a 100-lap, $12,000 to win Open Modified feature and will be accompanied by a 40-lap SK Light Modified event dubbed the King of the Crate.
The qualifying format will feature a unique twist on setting the field. Open Modified teams will face off with the stop watch in time trials to set the heat race lineups. The top 6 in time trials will transfer directly to a pole dash which will set the lineup for the first 3 rows in the 100 lap feature. The remainder of the field will be lined up based on heat race results. Additionally the starting lineup will be limited to 28 putting an even greater emphasis on qualifying.
“This format has been used for years in dirt racing so we thought why not try it with the Modifieds,” explained Stafford CEO Mark Arute. “We’ve been looking to try out a midweek summer event for a few seasons now and think we’ve put together an interesting event lineup for the fans. The qualifying format for the Open Modifieds will be interesting to watch and we all know the SK Light Modifieds will put on a great show. Big thank you to GAF and Riverhead Building Supply for their support of this event.”
Prize money for the new mid-summer event will total an impressive $68,000 across the 28 starting positions including $12,000 to win and $1,600 to start and is expected to attract the top Modified drivers in the region.
“Riverhead Building Supply and GAF are excited for this new GAF Modified Masters event,” explained Eric Goodale, Riverhead Building Supply Executive Vice President. “We believe this event will be one to build off for the future and become a marquee event on the Modified racing calendar. Looking forward to seeing all the race fans this July.”
The Wednesday, July 17th GAF Roofing Modified Masters will kick-off a busy week at Stafford Speedway. Following the Wednesday night event, Cleetus McFarland and the Freedom Factory gang will invade Stafford with a two-day extravaganza including the New England 900 on Friday, July 19th and Burnout Rivals on Saturday, July 20th.
Grandview Speedway, hit hard by rain so far this season, shows that the second weekend of June will see two shows beginning on Friday, June 7, featuring the Outlaw Racing Series Enduro and Outlaw Racing Series Vintage Cars in action along with the Xcel 600 Modifieds starting at 7 pm. Pit gates open at 2 pm, with grandstand gates opening at 5 pm. Grandstand admission will be $10, with children ages 12 and under admitted for free. Pit admission is $30 for the Friday event.
On Saturday, June 8 the program will be sponsored by A.D. Moyer Lumber Co. and will feature the T.P. Trailer Modifieds and T.P. Truck Equipment Sportsman in another NASCAR double header starting at 7:30 pm.
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The second Thunder on the Hill Racing Series event is up next on Tuesday, June 11 featuring the 17th annual Jesse Hockett Classic Eastern Storm for the USAC National Championship non-wing Sprint Cars.
The ever popular USAC National Sprint series will be joined by the 358 Modifieds for a fantastic two-division program starting at 7:30 pm.
Weekend number three features Macmillan Oil Company of Allentown night on Saturday, June 15 which includes both the T.P. Trailer Modifieds and T. P. Truck Equipment Sportsman in action at 7:30 pm.
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On Saturday, June 22 the Outlaw Racing Series Vintage division cars will join the T.P. Trailer Modifieds and T. P. Truck Equipment Sportsman for a rare triple-header show starting at 7:30 pm.
The final weekend on Saturday, June 29 will see more double-header action with the NASCAR sanctioned T. P. Trailer Modifieds and T. P. Truck Equipment Sportsman in action prior to the Independence Holiday weekend.
